Auro Ata Fa'atusa · 2025
Infinite Borders Faasinomaga o le Ituaiga Faailoga
by Netease Games Art Design Center
- A' Design Award Auro 2025 in Ata Fa'atusa
- CLIENT: NetEase Games
- Estimated Number of Design Views: 203,816
- Verification code 799F4AB38C · Verify this award
Colors
About Infinite Borders Faasinomaga o le Ituaiga Faailoga
O le Infinite Borders o se faasinomaga o le ituaiga faailoga mo se taaloga fuafuaga e faavae i le vaitau o Malo e Tolu. O le ata faailoga e maua mai mataitusi faaataata o le igoa ma le vaaiga o sikuea faavasega o le taaloga fuafuaga. O le lanu uliuli, mumu ma le paepae, o lanu sa taatele i le Malo o Han, ua faaaogaina e avea ma lanu autu. O vaseina mafolafola o le tusilima faapitoa e avea ma elemene lagolago. O le faatulagaga faaonaponei o mataitusi e faamaeaina ai se faiga vaaia faatulagaina ma mafolafola. O le mamanu e faaaogaina i pepa faasalalau faatekinolosi, mata o le faaoga ma mea lolomi, ma e mafai ona faalauteleina i auala eseese a o tausisia pea le tutusa o foliga vaaia.
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Infinite Borders Faasinomaga o le Ituaiga Faailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Infinite Borders Faasinomaga o le Ituaiga Faailoga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Infinite Borders Faasinomaga o le Ituaiga Faailoga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Press Kit
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
