On Recruit Saite Faigaluegaga by Shogo Tabuchi

On Recruit Saite Faigaluegaga by Shogo Tabuchi is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Upega Tafailagi Competition Category.

ArioUpega· 2025

On Recruit Saite Faigaluegaga

by Shogo Tabuchi

Client: On Co.ltd

A' Design Award Ario Winner in Upega Category

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Verified Award Winner

Verify Award Status for #164653

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Colors

The Design

About On Recruit Saite Faigaluegaga

O lenei tulaga faigaluegaga e toe fa'afouga su'esu'ega galuega masani e ala i le tu'ufa'atasiga o se mamanu mata'ina fa'afiafia ma se ositaulaga malosi. E maua mai ni fa'ata'ita'iga mai le aganuu o auala o Iapani ma fa'aaogaina ai a'afiaga danmaku, o lo'o tu'uina atu ai e le saite se tu'ufa'atasiga tulaga ese o le matagofie ma fegalegaleai. O le auala fou a le tulaga i le fa'aalia o anotusi a le fa'atau tagata galue e fa'amoemoe e le gata i le tosinamai o tagata sailia galuega ae fa'aosofia fo'i i latou e fa'aulu loloto i tulaga taua ma le aganuu o le kamupani.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai On Recruit Saite Faigaluegaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina On Recruit Saite Faigaluegaga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. On Recruit Saite Faigaluegaga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design transforms the conventional recruitment website by introducing a visually rich and technically advanced platform. The seamless integration of multi-threaded animations, custom typeface, and interactive storytelling creates an engaging user journey. Inspired by Japanese streaming culture, the 'danmaku' effects add a layer of immersive interaction, allowing users to connect with the brand on a deeper emotional level. Academic works such as "Danmaku Commenting: A New Interaction Experience on China's Video Sites" and "The Interface Affect of a Contact Zone: Danmaku on Video Streaming Platforms" informed the integration of these features, highlighting their ability to foster communal and immersive experiences. The website redefines how job seekers engage with employer content, setting a new standard for recruitment platforms.
Dimensions & Packaging: The platform is built to support complex visual interactions, rendering hundreds of animations simultaneously without compromising performance. Using multi-threaded rendering techniques and Pixi.js, it ensures smooth operation across various devices and screen sizes. The CMS allows for real-time content updates, enabling the site to remain fresh and relevant, while the design adapts responsively to different user environments, maintaining a high level of user engagement even under high traffic conditions.
Tags: Recruitment website, interactive design, danmaku effect, dynamic animations, Pixi.js, creative storytelling, immersive experience, Japanese street culture, real-time updates.
Production Technology: Advanced web technologies were employed, including Pixi.js for rendering high-performance animations and multi-threading techniques to manage complex visual effects. The 'danmaku' comment streaming, a key feature inspired by Japanese digital culture, was realized through converting CMS-stored content into optimized textures, ensuring smooth performance even under high user load. The technological approach not only enhances visual impact but also ensures consistent responsiveness across devices.
Design Challenge: The key challenge was to create an interface that balances the dynamic, visually rich effects inspired by 'danmaku' with a clean and easy-to-navigate user experience. Initial user testing showed that chaotic visuals could be captivating, but users needed a clear structure to engage with content effectively. The final design strikes this balance, using visual cues to guide users while maintaining the immersive qualities that make the platform unique. This solution was refined iteratively through testing and feedback, resulting in a platform that keeps users engaged without overwhelming them.
Research: The research aimed to understand the engagement behavior of users who are passionate about art and counterculture, using 'danmaku' inspired interfaces to mimic chaotic but captivating interactions. Testing showed a 35% increase in user interaction rates and a notable rise in time spent on the site. The platform's unique combination of aesthetics and technology, alongside its ability to dynamically adapt content, proved successful in attracting top creative talent. Insights gained from this research guided the refinement of the design, ensuring an optimal balance between visual stimulation and usability.
Inspiration: The design was inspired by the vibrant world of Japanese street culture and the interactive experience of 'danmaku' (comment streams), where user engagement is communal and dynamic. Recognizing the need for companies to stand out in a competitive job market, this project aimed to bring the energy and creativity of street culture into the digital space. The platform seeks to captivate job seekers who are not just looking for a job, but an experience that aligns with their passion for design and innovation. By embracing bold aesthetics and lively interactivity, the site reflects a new approach to employer branding.
Project Duration: The project commenced in Tokyo in August 2023, with structural planning beginning in October. Design prototypes were developed by November, followed by iterations based on user testing. The final design was completed in March 2024, integrating custom typefaces and original illustrations. Front-end development began in April 2024, with continuous refinement based on feedback. The project officially launched in September 2024, marked by high user engagement from day one.
Operation Flow: The user experience begins with an attention-grabbing landing page featuring smooth scrolling and interactive animations that guide the user through the site. The employee interview section is styled like street photography, providing a fashion-forward and authentic representation of the company's culture. The culture page uses animations and illustrations to immerse users in the brand's mission and values, creating an engaging and memorable experience. User feedback indicated that these features significantly enhanced their connection to the company.
Team Members: Producer: MAI (ON CO.LTD.)
Art Director & Designer: Shogo Tabuchi (S5 Studios)
Front-end & Back-end Developer: Tomoya Takahashi (Orunica Inc.)
Illustrator: SEVNZEL (ON CO.LTD.)
Motion Designer: Matsuura Yasuhito
Photographer: Yoshiaki Hikinuma
Interviewer & Writer: Shunsuke Higashida
Image Credits: All rights related to IP / Copyright / Image / Photo / Sound / Video belong to ON CO.LTD.