What Next Galuega Autu: Faʻasinomaga o le Faʻ ailoga by Marko Stanojevic

What Next Galuega Autu: Faʻasinomaga o le Faʻ ailoga by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2025

What Next Galuega Autu: Faʻasinomaga o le Faʻ ailoga

by Marko Stanojevic

Client: Zero Bureau

A' Design Award Ario Winner in Ata Fa'atusa Category

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Colors

The Design

About What Next Galuega Autu: Faʻasinomaga o le Faʻ ailoga

Tusitusiga o le Tusi: O le iʻuga mulimuli o le vaaiga ua ausia e ala i le aveina o se faʻailoga ma liliuina i se faʻailoga fesili e ala i le tuʻuina i luga o se sikuea laʻ ititi i lalo (o se vaega 1/4 ua aveese mai se sikuea telē i luga aʻe) ma tuʻuina i luga o se vaega e foliga mai o le a paʻ ū ae o loʻo tumau pea i le paleni, ma faia ai se lagona vaʻ aia o le maʻ ilo i se toe faʻ atulagaina laʻ ititi o elemene. O le faʻailoga What Next, faʻapea foʻi ma le igoa, o se ituaiga o oxymoron, o se fesili ma se tali i le taimi e tasi, ma faia ai se feeseeseaʻ iga. Na o ia lava, o le faʻailoga o se mea faigofie, o se faʻaletonu ua faʻamoemoeina ma o se vaʻa fesoʻotaiga tuusaʻo, e taumafai e fai le tele i se taumafaiga itiiti.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai What Next Galuega Autu: Faʻasinomaga o le Faʻ ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina What Next Galuega Autu: Faʻasinomaga o le Faʻ ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. What Next Galuega Autu: Faʻasinomaga o le Faʻ ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.