Meet in Arcadia Fuainaʻo o le Faʻailoga o Kamupani e Xiaoming Meng and Xueke Fang

O le mamanu Meet in Arcadia Fuainaʻo o le Faʻailoga o Kamupani e Xiaoming Meng and Xueke Fang o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2025

Meet in Arcadia Fuainaʻo o le Faʻailoga o Kamupani

na mamanuina e Xiaoming Meng and Xueke Fang

Tagata Fa'atau: China Social Entrepreneur Foundation

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

11,774

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #164726

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Meet in Arcadia Fuainaʻo o le Faʻailoga o Kamupani

Meet in Arcadia o se mamanu o le faʻailoga o le kamupani na fatuina mo se poloketi faʻafouina i nuʻu i Longtang Village, Guizhou Province, Saina. O le faʻailoga na maua mai lona faʻamoemoega mai le mataitusi Saina mo le matagofie. O fanua talo laufao o loʻo tusia i se auala faʻapitoa ma le manino. I luga aʻe o fanua, o fale o le nuʻu o Miao o loʻo faʻapipiʻiina faʻatasi ma togi o le mataitusi, ma o le togi e tasi e avea ma taualuga. O le faʻailoga o loʻo lagolagoina le turisi i nuʻu e avea ma pisinisi tāua o le lotoifale. O le mamanu e faʻamoemoe e faʻaalia ai aganuu faʻalotoifale ma fesoasoani i tagata o le nuʻu ina ia auai i le fausiaina o le kamupani.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Meet in Arcadia Fuainaʻo o le Faʻailoga o Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Meet in Arcadia Fuainaʻo o le Faʻailoga o Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Meet in Arcadia Fuainaʻo o le Faʻailoga o Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Fua & Fa'apipi'i: Height 594mm x Width 420mm
Fa'ailoga: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Tekonolosi Gaosiga: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Lu'itau o le Mamanu: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Su'esu'ega: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Fa'aosofia: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Umi o le Poloketi: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Fa'agasologa o Galuega: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Pateni: Logo (2022) China Social Entrepreneur Foundation
Sui o le 'Au: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Fa'aaloaloga o Ata: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]