Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi by Eluan Araujo

Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2026

Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi

by Eluan Araujo

Client: Ash Studio

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #167125

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi

Tusitusiga o le Tusi: O lenei galuega o lo'o fa'aalia ai se faiga o fa'ailoga va'aia ua mamanuina e fa'atusa ai le nonofo fa'atasi ma le fa'aauauina i le va o augatupulaga eseese i totonu o se fa'alapotopotoga fa'atasi. O le fa'ata'ita'iga o lo'o fa'avae i luga o se fa'atulagaga fa'afuainumera manino ma modular lea e mafai ai ona fa'aoga fetuutuuna'i a'o fa'atumauina le tutusa o va'aiga. O le fa'ailoga o lo'o tu'ufa'atasia ai le faigofie o foliga ma le loloto o fa'atusa, e mafai ai ona fetuutuuna'i i le tele o fa'atulagaga ma tagata maimoa. O le taunu'uga o se fa'ailoga tumau ma aoga e fetaui ma si'osi'omaga o lo'o mana'omia ai le paleni i le va o fa'aaliga fa'aonaponei ma tu masani.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.