Rotary Sans Ituaiga Tusi e Paul Robb and Moira Bartoloni

O le mamanu Rotary Sans Ituaiga Tusi e Paul Robb and Moira Bartoloni o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2025

Rotary Sans Ituaiga Tusi

na mamanuina e Paul Robb and Moira Bartoloni

Tagata Fa'atau: S6 Foundry

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

85,885

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #167715

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Rotary Sans Ituaiga Tusi

O le Rotary Sans o se OpenType sans-serif ituaiga tusi ma faavaeaga fa'ava'ava'a ma suiga laiti o foliga. E aofia ai mailei pea-foliga e fesoasoani i le lelei o le faitau ma fa'aopoopo se elemene va'aia tulaga ese. E maua e le ituaiga tusi se seti atoatoa o mataitusi Latin, fa'apea fo'i ma mataitusi fesuia'i ma ligatures, mo fa'aogaina eseese o tusitusiga. O lona mamanu e fa'amamafa i le manino ma le tumau, talafeagai mo tulaga e pei o fa'ailogaina pisinisi. E sau le Rotary Sans i mamafa ma sitaili eseese, e mafai ona fa'aogaina i mea numera ma lomitusi lea e mana'omia ai le lelei o le faitau ma le foliga tutusa.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Rotary Sans Ituaiga Tusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Rotary Sans Ituaiga Tusi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Rotary Sans Ituaiga Tusi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Fua & Fa'apipi'i: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Fa'ailoga: Type design, Typeface, Specimen
Tekonolosi Gaosiga: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Lu'itau o le Mamanu: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Su'esu'ega: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Fa'aosofia: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Umi o le Poloketi: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Fa'agasologa o Galuega: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Sui o le 'Au: Paul Henry Robb
Moira Bartoloni
Fa'aaloaloga o Ata: Paul Henry Robb