Onshore Roasters Fa'ailogaina by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.
ArioAta Fa'atusa· 2025
Onshore Roasters Fa'ailogaina
Client: Cansu Dagbagli Ferreira
A' Design Award Ario Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #168645The Design
About Onshore Roasters Fa'ailogaina
O le fa'ailoga fa'aletino o Onshore Roasters e fa'aalia ai le soifua lelei fa'atasi o le matagofie taua, le natura, ma le gafatia. E tu'ufa'atasia e le logo se fatu kofe, ave o le la, ma galu, e fa'aalia ai le masani o se taeao atoatoa i le sami. O lanu o le eleele na filifilia ma le fa'aeteete ma afifiiga pepa toe fa'aaogaina e fa'amalosia ai le tautinoga o le fa'ailoga i le matagofie ma tulaga tau puipuiga o le si'osi'omaga. Na musuia mai i le soifua o taimi fa'ava'a ta'amilosaga, e paleni lelei e le mamanu le faigofie ma le tomai, ma fa'atupuina ai se feso'ota'iga lelei i le va o le kofe lelei ma le sami loloto.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Onshore Roasters Fa'ailogaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Onshore Roasters Fa'ailogaina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Onshore Roasters Fa'ailogaina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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