Grovehood Collective Fa'ailoaina by Cansu Dagbagli Ferreira

Grovehood Collective Fa'ailoaina by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2025

Grovehood Collective Fa'ailoaina

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Ario Winner in Ata Fa'atusa Category

53,600

Verified Award Winner

Verify Award Status for #168860

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Grovehood Collective Fa'ailoaina

O le Grovehood Collective e galulue fa'atasi ma fa'ato'aga la'ititi e tausia lelei le si'osi'omaga e faia ai se fa'ailoga suāu'u olive mama e manino i Holani. O le fa'ailoaga va'aia e fa'atatau lelei ai tu ma aganu'u ma le fa'aonaponei, fa'amamafa ai le moni ma le mafai ona su'esu'e. O se lipine e fa'apea fa'atulagāga anamua ma fa'amatalaga tipi fa'apitoa ma tusitusiga matagofie e fa'aalia ai le tomai gaosiga ma fa'aalia uma fa'amatalaga o le tupuga o le olive. O le fa'ailoga o le olive ma ta'amilosaga e fa'aaloalogia ai le tuuto'atasi o fa'ato'aga fa'a'āiga o latou lalolagi e ta'amilomilo i lenei fua, a'o lanu fa'aeleele e fa'ailoa ai tupuga fa'alenatura o oloa, ma faia ai se faiga afifiga e feso'ota'i lelei.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Grovehood Collective Fa'ailoaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Grovehood Collective Fa'ailoaina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Grovehood Collective Fa'ailoaina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.