Made Home Mamanu Upega Tafaʻilagi by Eun Ji Kim

Made Home Mamanu Upega Tafaʻilagi by Eun Ji Kim is a highly esteemed winner of the very prestigious 2025 A' Design Award Uʻamea in Mamanu Upega Tafailagi Competition Category.

UʻameaUpega· 2025

Made Home Mamanu Upega Tafaʻilagi

by Eun Ji Kim

Client: Eun Ji Kim

A' Design Award Uʻamea Winner in Upega Category

48,308

Verified Award Winner

Verify Award Status for #169398

View at A' Design Award Press Release Award Badge

Colors

The Design

About Made Home Mamanu Upega Tafaʻilagi

E toe fuafuaina e Made Home le maketi i luga o le upega tafaʻilagi e ala i le tuʻufaʻatasiga o faʻatauina faaeletonika ma tala e faʻaalia ai tagata tomai meaʻai fai aiga o NYC. O le mamanu e tāua ai le manino ma le faʻaalia, faʻaalia ai le faʻataʻitaʻiga faigofie, ata malosi, ma se fuafuaga filifilia e faʻamanatuina ai tomai o tagata fai taʻitasi. O le faʻamuamua o le avanoa maua ma le aafiaga lelei o tagata faʻaoga e faʻatupulaʻi ai se soʻotaga loloto i le va o tagata tomai ma tagata faʻatau. E ala i le suia o faʻatauina numera i se aafiaga faʻavae nuu, ua faʻamaualugaina e Made Home oloa fai i le lotoifale ma tala i tua o ia oloa.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Made Home Mamanu Upega Tafaʻilagi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Made Home Mamanu Upega Tafaʻilagi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Made Home Mamanu Upega Tafaʻilagi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made Home is a web design project that merges e-commerce with brand identity to highlight local homemade food markets within NYC communities. The platform provides a seamless and visually engaging experience, connecting small-scale food artisans with a broader audience. Through intuitive navigation, curated storytelling, and strong visual branding, Made Home enhances the accessibility and appeal of locally made products, fostering a deeper connection between makers and consumers.
Dimensions & Packaging: Website Technical Specifications Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
Tags: Web Design, Website Design, UI Design, Minimalism, Modern, User Experience, User Interface, Interaction Design, E-commerce Design, Small Business Support, Brand Identity
Production Technology: The design process involved wireframing and prototyping in Figma, with branding elements, illustrations, and image enhancements created using Adobe Illustrator and Photoshop.
Design Challenge: One of the biggest challenges of Made Home was creating a seamless balance between e-commerce functionality and brand storytelling. Unlike traditional online marketplaces, this project needed to highlight both the products and the artisans behind them, ensuring an engaging and emotional connection with users.
Research: As Made Home bridges e-commerce with community-driven branding, our research focused on understanding the needs of local food artisans and their customers. We analyzed successful marketplace models, conducted user interviews, and explored behavioral trends in online food shopping. Insights from this research shaped our approach, leading to a design that balances functionality with storytelling. We refined the interface through iterative prototyping, ensuring a seamless and visually engaging user experience.
Inspiration: Made Home is inspired by the need for a platform that connects small-scale food artisans with a wider audience. Drawing from community-driven marketplaces, it creates an intuitive and visually compelling space that elevates local businesses. Research on user behavior, brand identity, and seamless digital experiences shaped the design. More than just e-commerce, Made Home celebrates craftsmanship, community, and the authentic stories behind each homemade product.
Project Duration: The project started in April 2024 and finished in November 2024 in New York.
Operation Flow: Made Home functions as a vibrant digital marketplace, offering a warm and inviting experience akin to strolling through a local artisan market. Users are guided effortlessly through curated selections, with intuitive navigation that feels like browsing a neighborhood shop. Personalized recommendations and engaging storytelling create a seamless connection between buyers and makers. This approach transforms the website into more than just a shopping platform, as it becomes a celebration of community and craftsmanship.