Jo Fale Kofe ma Faleaiga by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.
ApamemeaAta Fa'atusa· 2025
Jo Fale Kofe ma Faleaiga
Client: A4 Design House
A' Design Award Apamemea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #169504The Design
About Jo Fale Kofe ma Faleaiga
O Jo, e toe fa'atulagaina le taumafataga maualuga o se fa'amanatu o le tofo, feso'ota'iga, ma taimi fa'asoa. Na mamanuina le fa'ailogā o lenei pisinisi e fa'aosooso i tagata uma, mai tamaiti se'i o'o i tupuga, ae fa'atumauina le fa'amaoni ma le maualuga. E fa'avae i luga o le eseesega o tofo ma feso'ota'iga fa'alelagona, o le fa'ailogā va'aia e talia le fa'ata'ita'iga fa'aonaponei. O le fuala'au lanu lanumeamata e fa'atusaina le natura, tuputupuaga, ma le fa'atumauina. O ata fa'amatala na musuia mai vaega o mea'ai ma le 'ai e fa'aleleia ai le ta'u tala, ae o le fa'ailoga tusitusiga fa'aonaponei e fa'apaleniina le faigofie ma le tofā fou. O le taunuuga o se poto masani tutusa i nofoaga fa'afeso'ota'i uma.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Jo Fale Kofe ma Faleaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Jo Fale Kofe ma Faleaiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Jo Fale Kofe ma Faleaiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
- Dimensions & Packaging
- We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
- Tags
- rebranding, brand identity, identity design, logo redesign, visual language
- Production Technology
- Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points. - Design Challenge
- The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
- Research
- Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
- Inspiration
- The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
- Project Duration
- The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
- Operation Flow
- A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
- Team Members
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designers: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani
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