O le mamanu Amores Potu Lalelei e A4DH Branding Services o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.
ArioAta Fa'atusa· 2025
Amores Potu Lalelei
na mamanuina e A4DH Branding Services
Tagata Fa'atau: A4 Design House
Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #169511Le Mamanu
E Uiga ia Amores Potu Lalelei
O Amores, o se potu lalelei maualuga i Dubai, o loʻo faʻaalia ai le matagofie e ala i se faʻailoga pisinisi e tuʻufaʻatasia ai le faʻaonaponei ma le talatuu faʻaleaganuʻu. Na mamanuina e faʻatosina ai tagata faʻatau eseese, aemaise lava fafine Emirati mamalu, o lana gagana vaʻaia e maua mai i elemene masani o le pisinisi lalelei e pei o faʻata, selu, palealii, ma sele, ua toe faʻafouina i se sitaili tuai. Na musuia mai i faiga faufale Alepea ma ata faʻailoga o le itulagi Gulf e pei o laʻau pama ma kasela, o le faʻailoga e faʻaalia ai le agalelei ma tu ma aga. O lanu eleele e atagia ai vaaiga o le UAE, aʻo se logotaipe faʻapitoa e faʻamalosia ai le atagia fafine i mea fesoʻotaʻi uma.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Amores Potu Lalelei, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Amores Potu Lalelei e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Amores Potu Lalelei o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Fua & Fa'apipi'i
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Fa'ailoga
- branding, brand identity, identity design, logo design, visual language
- Tekonolosi Gaosiga
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Lu'itau o le Mamanu
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Su'esu'ega
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Fa'aosofia
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Umi o le Poloketi
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Fa'agasologa o Galuega
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Sui o le 'Au
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designer: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Photographer: Ali Moradi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani - Fa'aaloaloga o Ata
- Photographer Ali Moradi, Amores, 2024.
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