More By Us Mamanu Upega Tafaʻilagi by Maria Burgelova - More By Us is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Upega Tafailagi Competition Category.
ArioUpega· 2025
More By Us Mamanu Upega Tafaʻilagi
by Maria Burgelova - More By Us
Client: More By Us
A' Design Award Ario Winner in Upega Category
Verified Award Winner
Verify Award Status for #169767The Design
About More By Us Mamanu Upega Tafaʻilagi
O le galuega o se mamanu upega tafaʻilagi mo se studio gaoioiga e tuuina atu auaunaga atoatoa. E faʻaaogaina se faiga mama e faʻavae i lanu uli ma le paʻepaʻe faʻatasi ma faʻailogaga lanu faʻataʻatia e ausia ai le faʻatosoga vaʻaia. O lenei auala e foʻia ai le luʻitau autu o le faʻaaliina o galuega eseese a tagata faʻatau aʻo tausia se mamanu fesoʻotaʻi lelei ma se fausiaga faʻamatalaga faʻatasi. O tusitusiga faʻamaonia ma maloloosi e faʻamalosia ai le faʻasinomaga o le studio. O le faʻatulagaina o mataupu e faʻamamafaina ai le poto masani a tagata faʻaoga, e aofia ai suʻesuʻega auiliili o faʻataʻitaʻiga, vaaiga faʻapitoa o pisinisi, ma punaoa mo tagata faʻatau.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai More By Us Mamanu Upega Tafaʻilagi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina More By Us Mamanu Upega Tafaʻilagi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. More By Us Mamanu Upega Tafaʻilagi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The redesign prioritises an approachable yet bold and professional online presence. A black and white base with colourful accents creates visual interest. Bold typography reinforces the studio's confident approach. Content, including case studies, industry focus, an about page, and client resources, is structured for engagement. The redesign emphasises clear communication and user experience, resulting in a doubling of website traffic.
- Dimensions & Packaging
- The website has responsive design, adapting to various screen sizes and resolutions. It is built on the WordPress platform with Elementor, allowing for flexible content management. The site utilizes a combination of standard web technologies, including HTML, CSS, and JavaScript. Performance optimisation techniques were implemented to minimise loading times and enhance user experience. Specific dimensions are not applicable as the site scales dynamically. Accessibility guidelines were considered in the design and development process.
- Tags
- Web design, website redesign, design studio, portfolio website, user experience, responsive design, bold design, black and white, typography, creative agency
- Production Technology
- The website was developed using WordPress as the content management system, providing a flexible and scalable foundation. Elementor, a drag-and-drop page builder, was implemented to empower designers with full control over the site's layout and content, ensuring ease of updates and future design iterations. This approach prioritised accessibility for the design team, allowing them to manage and evolve the website's design without requiring specialised coding skills. Responsive design principles were applied to ensure optimal viewing across various devices.
- Design Challenge
- The primary challenge was balancing a bold design aesthetic with the need to showcase the studio's actual design work. Internally, the team sought to avoid a website design that overshadowed the portfolio itself. Externally, the abundance of visually driven websites presented a challenge in creating something distinctive. This was addressed by using the bold black and white palette and typography as a frame for the project showcases, allowing the work to stand out while maintaining a cohesive brand identity. The focus remained on clear communication of the studio's services and expertise.
- Research
- Based on these key findings from the research and user testing, a comprehensive redesign effort was undertaken. This redesign is strategically aimed at significantly enhancing the overall user experience, with the ultimate goal of attracting a greater volume of potential clients and generating more qualified leads for More By Us.
- Inspiration
- The More By Us website redesign was inspired by the studio's desire to better reflect its evolving brand identity: approachable, bold, professional, and trustworthy. The goal was to create a digital experience that clearly communicates the studio's expertise and attracts potential clients. Research into user behaviour and website best practices informed the design choices, focusing on clear navigation, engaging content, and a visually impactful presentation.
- Project Duration
- The redesign started in January 2025 in Sofia.
- Operation Flow
- The website is designed for intuitive navigation. Users can easily explore case studies, learn about the studio, and access resources. The clear layout and bold typography guide visitors through the content. The site's responsive design ensures a seamless experience across devices. The user-friendly interface and engaging content aim to create a positive first impression and encourage interaction with the studio. The improved user experience contributes to increased engagement and a stronger online presence for More By Us.
- Team Members
- Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva - Image Credits
- The information will be added to the PDF presentation
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