Guangzhou Academy of Arts Fa'asinomaga Va'aia Fa'aaliga by Shi Chun Sheng

Guangzhou Academy of Arts Fa'asinomaga Va'aia Fa'aaliga by Shi Chun Sheng is a highly esteemed winner of the very prestigious 2025 A' Design Award Auro in Mamanu Ata Fa'atusa Competition Category.

AuroAta Fa'atusa· 2025

Guangzhou Academy of Arts Fa'asinomaga Va'aia Fa'aaliga

by Shi Chun Sheng

Client: The School of Visual Arts Design of Guangzhou Academy of Fine Arts (GAFA) i

A' Design Award Auro Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangzhou Academy of Arts Fa'asinomaga Va'aia Fa'aaliga

O le faiga fa'asinomaga va'aia 2024 a le Aoga o Mamanu Va'aia i le Akademe o Tusiata Fa'alelei a Guangzhou e liua ai fu'a fa'asauniga i fa'avae muamua o mafaufauga mamanu. E ala i le fa'aogaina o le fesuiaiga fa'alenatura o le fu'a, e tautuana fa'atasi e avea o nofoaga tu'u manatu fa'atulagaga mo va'aiga fa'atasi ma fa'atuputupu mafaufauga mo suiga fa'avae, o lenei faiga e toe tu'uina ai le GAFA o se pito fa'atuputupu i totonu o le atinaega o le malamalama i mamanu a le lalolagi.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Guangzhou Academy of Arts Fa'asinomaga Va'aia Fa'aaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Guangzhou Academy of Arts Fa'asinomaga Va'aia Fa'aaliga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Guangzhou Academy of Arts Fa'asinomaga Va'aia Fa'aaliga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The flag symbolizes strength, direction, and the leadership of the design avant-garde; the font is inspired by the interactions formed in various fields of Guangmei during the graduation period, and the font is broken through the pioneering experiments of experimental interpretation; the color combination is expanded to highlight the design of Guangmei Vitality and innovation represent the leading role of Guangmei Design, which aims to explore the infinite possibilities of design.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity Design、Visual Experiment、Exhibition Identity Design、Visual Communication
Production Technology: This Exhibition Visual Image System design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to Graduation Exhibition Visuals, thus continuously creating a kind of propaganda for traditional culture.
Inspiration: Unique: The 2024 Italian graduation design image of the School of Visual Design of Guangzhou Art Institute is inspired by flags and experimental forms, embodying Guangmei’s important role in the design field as a symbol of future visual trends.
Project Duration: The project started in Guangzhou in February 2024 and will end in May 2024.
Operation Flow: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Patents: Guangzhou Academy of Fine Arts
Team Members: AD. D: Shi ChunSheng
D: Tang RuoFei ,Chen Ruoxi, Liu YiHe , Chen YiMiao
MD: Luo ZhiKun
Image Credits: Guangzhou Academy of Fine Arts