Espada Selvagem Vaaiga Faailoga Autu by Pedro Panetto

Espada Selvagem Vaaiga Faailoga Autu by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2025

Espada Selvagem Vaaiga Faailoga Autu

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Vaaiga Faailoga Autu

O le Espada Selvagem o se vaaiga faailoga autu mo se kalapu fasi pelu anamua i Pasila. O le mamanu e maua mai i manu feai o faailoga tuai o le heraldry, ma toe faʻaonapo nei i se auala fou. Na filifilia se jaguar ona o le manu e tupuga mai i Pasila ma e faʻaalia ai le saoasaoa, malosi ma le finauina. O togitogi o le jaguar e fausia i li'o e faʻaalia ai foi se lagona o le gaoioi. O le ata e mulimuli i le vaeluaga o le golden ratio. O le faailoga e fausia i foliga vector, ina ia mafai ona faʻaaogaina le faailoga i ofu tumau, faila, tusi, pine, fuʻa, ma ala fesootaʻi lautele i le tele o lapopoa eseese.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Espada Selvagem Vaaiga Faailoga Autu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Espada Selvagem Vaaiga Faailoga Autu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Espada Selvagem Vaaiga Faailoga Autu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.