Honki Factory Fa'asinomaga Va'aia by Daichi Takizawa

Honki Factory Fa'asinomaga Va'aia by Daichi Takizawa is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2025

Honki Factory Fa'asinomaga Va'aia

by Daichi Takizawa

Client: Honki Factory Co.,Ltd

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #170847

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Honki Factory Fa'asinomaga Va'aia

O le manatu o le Tatala o le Ala, le Auala o Honki. O lo'o fa'amatalaina Honki o le Mautu, o le i ai o se fa'amoemoe manino ma le faia o la'asaga mautu e agai i ai. O i latou e mafai ona maua lelei le auala fa'avae mo le atinae pisinisi e mafai ona latou fa'aogaina e fatu ai ala fou. O le mana'oga e fa'atuputeleina tagata Honki e tele o lo'o fa'atusalia i le fa'avae foliga H, o lo'o fa'atusalia ai le fa'atulagaina, ma le logotaipi, na musuia mai se fale gaosimea, o lo'o fa'atusa ai le gaosiga. O le mamanu fesuia'i o le fa'ailoga ma le foni o lo'o fa'aalia ai le fetuunai i pisinisi uma ma matata'upu uma.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Honki Factory Fa'asinomaga Va'aia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Honki Factory Fa'asinomaga Va'aia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Honki Factory Fa'asinomaga Va'aia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Dimensions & Packaging: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Tags: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Production Technology: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Design Challenge: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Research: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspiration: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Project Duration: This project started in June 2022 and was completed in March 2024.
Operation Flow: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Image Credits: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024