Powerbuilding Fa'asinomaga o le Fa'ailoga by Anton Bukoros is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.
ApamemeaAta Fa'atusa· 2025
Powerbuilding Fa'asinomaga o le Fa'ailoga
A' Design Award Apamemea Winner in Ata Fa'atusa Category
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- Verified Award Winner
- Verify Award Status for #170914
The Design
About Powerbuilding Fa'asinomaga o le Fa'ailoga
O le PowerBuilding o se polokalame fa'amalosi tino mai Niu Ioka e tu'ufa'atasia le saienisi ma a'oa'oga. E fausia le faiga va'aia i luga o elemene ata: o li'o e fa'atusalia ai mea'ai ma tausiga, o sikisaki e fa'ailoga ai le soifua maloloina, ae o laina sa'o e tu'u mo le malosi. O le mamanu e tu'ufa'atasia ituaiga fontiniu e lua: o se fontiniu fa'atekonolosi ma se fontiniu malosi grotesque, e fa'atusalia ai le malosi. O lanu fa'atulagaina e fa'avae i le gradient mai le mūmū i le lanumoana, e fesoasoani ai e fa'ailoga tulaga ese le fa'ailoga mai fofo masani i le pisinisi fa'amalosi tino a Amerika. O le fa'ai'uga o se fa'asinomaga va'aia aofaʻi, e mafai ona fa'alauteleina i fa'asalalauga fa'aeletoroni ma lomiga.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Powerbuilding Fa'asinomaga o le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Powerbuilding Fa'asinomaga o le Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Powerbuilding Fa'asinomaga o le Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - Tags
- Identity, Logo, Sport, Brand Identity
- Production Technology
- Digital printing
- Design Challenge
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- Research
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- Inspiration
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- Project Duration
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- Operation Flow
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - Team Members
- Anton Bukoros
- Image Credits
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
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