Yuplet Branding Faasinomaga Faapisinisi e Jake Wilkins

O le mamanu Yuplet Branding Faasinomaga Faapisinisi e Jake Wilkins o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2026

Yuplet Branding Faasinomaga Faapisinisi

na mamanuina e Jake Wilkins

Tagata Fa'atau: Yuplet

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #175650

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Yuplet Branding Faasinomaga Faapisinisi

O le Yuplet Branding o se faasinomaga faapisinisi na fausia mo se maketi o oloa fai lima ma oloa gafataulimaina. O le faiga atoa e faavae i luga o se mamanu masina goto, e faaaogaina i taimi uma i le faailoga upu faapitoa, faatusa, ata faataitai ma faatulagaga. O le lanu meamata susulu e faailoga ai le poto masani a le tagata faatau, ae o le lanu viole loloto e taiala ai le au faatau atu, ma tuuina atu ai i vaega taitasi o tagata faaaoga se faailo vaaia manino. O foliga lapotopoto, faaeseesega mataala ma taiala e faamuamua ai telefoni feaveai, na maua mai suesuega ma tagata faatau talavou, e faalautele atu ai le faasinomaga i mea faafesootai uma faatekinolosi ma lomia. O punaoa faatekinolosi na saunia i le faatulagaga vector.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Yuplet Branding Faasinomaga Faapisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Yuplet Branding Faasinomaga Faapisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Yuplet Branding Faasinomaga Faapisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Fua & Fa'apipi'i: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Fa'ailoga: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Tekonolosi Gaosiga: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Lu'itau o le Mamanu: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Su'esu'ega: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Fa'aosofia: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Umi o le Poloketi: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Fa'agasologa o Galuega: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Sui o le 'Au: Jake Wilkins