O le mamanu Parzin Brand Fa'ailoga Fa'asinomaga o le Ituaiga e Hangzhou Re Der Design Co., Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2026

Parzin Brand Fa'ailoga Fa'asinomaga o le Ituaiga

na mamanuina e Hangzhou Re Der Design Co., Ltd.

Tagata Fa'atau: Shanghai Dimou Industrial Co., Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

6,892

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #176933

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Parzin Brand Fa'ailoga Fa'asinomaga o le Ituaiga

O le Parzin Brand o se fa'ailoga va'aia ua mamanuina mo se ituaiga matatioata. O le logo e fa'avae i luga o se fausaga li'o e lua ua fa'aosofia mai i matatioata lapotopoto ma le mata'itusi muamua P. O le li'o agavale e fa'asipa teisi ina ia fa'aopoopo ai le loloto, a'o le li'o taumatau e fausia ai le pi'o o le P, ma fa'atupu ai se a'afiaga e tolu-itu e fa'amanatu mai ai le va'aiga fa'aitu o matatioata o le la ma matatioata fa'apitoa mo mata. O le efuefu palapala mafanafana o le lanu autu lea, ma le lanu lanumeamata togavao e maualuga lona malosi o le lanu fa'ailoga. O foliga lapotopoto ma sikuea umi e fa'aaogaina i itu eseese e ala i le togitogi i le leisa, fa'amaufa'ailoga vevela, fa'apupula fa'atumu ma le togitogi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Parzin Brand Fa'ailoga Fa'asinomaga o le Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Parzin Brand Fa'ailoga Fa'asinomaga o le Ituaiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Parzin Brand Fa'ailoga Fa'asinomaga o le Ituaiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
Fua & Fa'apipi'i: Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm
Fa'ailoga: Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
Tekonolosi Gaosiga: The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
Lu'itau o le Mamanu: The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
Su'esu'ega: As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
Fa'aosofia: The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
Umi o le Poloketi: The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
Fa'agasologa o Galuega: The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit.
Sui o le 'Au: Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen