Lubea Serif Faaaliga o Faataitaiga Mataitusi by Paul Robb

Lubea Serif Faaaliga o Faataitaiga Mataitusi by Paul Robb is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2026

Lubea Serif Faaaliga o Faataitaiga Mataitusi

by Paul Robb

Client: S6 Foundry

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner
Verify Award Status for #179606

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Colors

The Design

About Lubea Serif Faaaliga o Faataitaiga Mataitusi

O le Lubea Serif Specimen Exhibition o se faatulagaga faamataitusi lea e faaali ai se faataitaiga o mataitusi e avea o se aafiaga faavaomalo ma faafaatonu. E tafe atu se laufanua lolomi faifaipea i totonu o se fausaga laupapa faigofie, e faamamafa ai le fua, le pao, ma le pi'o. O le faaaliga e faaali ai le eseesega faalelei, mataitusi faasaga faamatagofie, le lautele o mamafa eseese, ma foliga OpenType maualuluga o le mataitusi Lubea Serif. E feoai tagata asiasi i totonu o le avanoa ma faitau le faamataitusiga a o tatalaina le laufanua lolomi. O le faaaliga e faaali ai mataitusi e avea o se ituaiga o fesootaiga vaaia e matua aafia ai le tagata.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Lubea Serif Faaaliga o Faataitaiga Mataitusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Lubea Serif Faaaliga o Faataitaiga Mataitusi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Lubea Serif Faaaliga o Faataitaiga Mataitusi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lubea Serif Specimen Exhibition is a typographic installation that translates a type specimen into a spatial, editorial experience. A continuous printed surface flows through a minimal wooden structure, emphasizing scale, rhythm, and curvature. The design showcases Lubea Serif’s refined contrast, expressive italics, wide weight range, and advanced OpenType features. By merging typography, object, and space, the exhibition elevates type from static display to immersive design communication.
Dimensions & Packaging: Lubea Serif is a digital type family composed of 9 upright weights and 9 true italics, plus a variable font version. The typeface supports over 200 Latin-based languages and includes extensive OpenType features such as ligatures, small caps, stylistic alternates, and proportional figures. It is optimized for print and screen use, supplied in OTF and variable font formats, and compliant with ISO/Unicode standards.
Tags: Typography, serif typeface, editorial design, visual identity, cultural communication, book design, exhibition design, readability, elegance, contemporary classics, expressive typography, design research, immersive typography, graphic design, typographic systems
Production Technology: Lubea Serif developed using Glyphs through an extensive digital type design workflow. The production process included precision vector drawing, optical size calibration, master interpolation, and systematic weight expansion across nine weights and corresponding italics. Advanced OpenType features, small caps, ligatures, and multilingual support were engineered through custom feature coding and iterative testing, ensuring typographic consistency, performance, and high-quality output across print and digital environments.
Design Challenge: The primary challenge was balancing historical serif conventions with contemporary visual demands. Internally, the project required respecting typographic heritage while avoiding nostalgia. Externally, it demanded technical precision across multiple weights, italics, and languages within modern digital constraints. Achieving consistency, optical balance, and expressive character across diverse uses required extensive testing, refinement, and reconciliation between tradition, technology, and current design expectations.
Research: Type of Research: practice-based typographic research. Research Objectives: to design a contemporary serif balancing elegance, readability, and versatility. Methodology: historical analysis combined with iterative digital drawing and testing. Data Collection and Tools Used: visual references, proofing texts, and Glyphs software. Participants or Experiments: designer-led testing across print and screen. Results: a flexible multi-weight serif family. Insights and Impacts: improved editorial clarity and expressive branding, supporting cultural, educational, and commercial design applications.
Inspiration: The design of Lubea Serif is inspired by the dialogue between classical book typography and contemporary visual culture. Its forms are informed by historical serif construction, refined through extensive typographic research, optical correction, and modern digital drawing techniques. The project seeks to balance elegance and functionality, creating a versatile typeface that conveys authority, warmth, and clarity across editorial, branding, and cultural applications.
Project Duration: The Lubea Serif typeface project commenced in January 2025 and concluded with its public presentation in December 2025. The typeface was exhibited for the first time as part of the Lubea Serif Specimen Exhibition in Perugia, marking the official launch of the project and its transition from research and development to public and professional dissemination.
Operation Flow: Lubea Serif is activated through use: designers apply it to text, and the type adapts naturally to different scales, contexts, and tones. In the exhibition, visitors interact by moving through the space, reading continuously as the typography unfolds. The design performs better by guiding the eye smoothly, maintaining clarity and elegance from large display settings to extended reading, creating an intuitive and engaging visual flow.
Team Members: Paul Henry Robb & Moira Baroloni
Image Credits: Paul Henry Robb & Moira Bartoloni