Craftoria Faʻasinomaga o le Faʻailoga: Faʻasinomaga o le Faʻailoga Pisinisi e Cansu Dagbagli Ferreira

O le mamanu Craftoria Faʻasinomaga o le Faʻailoga: Faʻasinomaga o le Faʻailoga Pisinisi e Cansu Dagbagli Ferreira o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2026

Craftoria Faʻasinomaga o le Faʻailoga: Faʻasinomaga o le Faʻailoga Pisinisi

na mamanuina e Cansu Dagbagli Ferreira

Tagata Fa'atau: Cansu Ferreira

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

7,283

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #181322

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Craftoria Faʻasinomaga o le Faʻailoga: Faʻasinomaga o le Faʻailoga Pisinisi

O le toe faʻafouina o Craftoria e suʻesuʻeina le fetaui o gaioiga faatufugaga faasolopito ma sauniga o le soifua maloloina faaonaponei. E faʻaosofia e le vaaiga faatufugaga o le 1920s, e faʻaaogaina e le faʻasinomaga se faʻailoga upu serif faʻamaonia ma ata o le vaitaimi o Vitoria e faʻatulagaina ai mea faʻatino vali e ala i numera o se gaioiga atamai, mafaufau loloto. O le mamanu faʻavae o le afifi meli e faʻafaigofie ai le suiga mai le itu i fafo faʻaitiitia i se totonu maualuga le faʻatusatusaga, lanu mananaia, faʻamaopoopoina ai le tatalaina o le pusa e fai ma faitotoʻa i le taulaʻi atu faʻafoliga. O lenei faiga lotogatasi e faʻafesoʻotaʻi ai le faʻatufugaga faʻanoanoa ma le mamanu o le olaga faʻaonaponei e siitia ai le poto masani a le tagata faʻafiafia.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Craftoria Faʻasinomaga o le Faʻailoga: Faʻasinomaga o le Faʻailoga Pisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Craftoria Faʻasinomaga o le Faʻailoga: Faʻasinomaga o le Faʻailoga Pisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Craftoria Faʻasinomaga o le Faʻailoga: Faʻasinomaga o le Faʻailoga Pisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Fua & Fa'apipi'i: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Fa'ailoga: art, painting, hobby, vintage, illustration
Tekonolosi Gaosiga: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Lu'itau o le Mamanu: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Su'esu'ega: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Fa'aosofia: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Umi o le Poloketi: 6 months, France and USA
Fa'agasologa o Galuega: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.