Kadowakamatsu Galuega Autu: Upega Tafa'ilagi Fa'apisinisi e Tomohiro Kaji

O le mamanu Kadowakamatsu Galuega Autu: Upega Tafa'ilagi Fa'apisinisi e Tomohiro Kaji o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Ario i le Vaega Tauva Mamanu Upega Tafailagi.

ArioUpega· 2026

Kadowakamatsu Galuega Autu: Upega Tafa'ilagi Fa'apisinisi

na mamanuina e Tomohiro Kaji

Tagata Fa'atau: Kadowakamatsu Inc

Manumalo o le A' Design Award Ario i le Vaega Upega

34,855

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #181494

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Kadowakamatsu Galuega Autu: Upega Tafa'ilagi Fa'apisinisi

Tusitusiga Tusi: O le Upega Tafa'ilagi Fa'apisinisi a Kadowakamatsu ua toe fa'amatalaina fesootaʻiga o meatotino fanua e ala i le tuʻuina o fanua e fai ma atinaʻe fa'aleaganuʻu. E ala i le tuʻufaʻatasia o le talaaga faʻaitulagi, le mataʻitusi faʻapitoa, ma se faiga faʻavae faʻatapulaʻaina, o le mamanu ua suia ai se upega tafa'ilagi faʻapisinisi i se faʻavae tala. E faʻamatalaina ai le taua o le taulaga e sili atu i faʻataʻitaʻiga o tau e ala i se aʻafiaga o le tagata faʻaoga o le avanoa ma le faʻatonuga, e mafai ai ona faʻafeau i le tele o itu ma le auai faʻavae ma tusitusiga, ata, ma poloketi, ma toe fuafuaina ai le auala e vaʻaia ai le taua o le taulaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Kadowakamatsu Galuega Autu: Upega Tafa'ilagi Fa'apisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Kadowakamatsu Galuega Autu: Upega Tafa'ilagi Fa'apisinisi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Kadowakamatsu Galuega Autu: Upega Tafa'ilagi Fa'apisinisi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Fua & Fa'apipi'i: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Fa'ailoga: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Tekonolosi Gaosiga: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Lu'itau o le Mamanu: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Su'esu'ega: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Fa'aosofia: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Umi o le Poloketi: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Fa'agasologa o Galuega: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Sui o le 'Au: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Fa'aaloaloga o Ata: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama