Milk Easy Plus Mea Faafefeteina Susu by Florian Seidl

Milk Easy Plus Mea Faafefeteina Susu by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award Ario in Mamanu Masini Fale Competition Category.

ArioMasini Fale· 2026

Milk Easy Plus Mea Faafefeteina Susu

by Florian Seidl

Client: Lavazza

A' Design Award Ario Winner in Masini Fale Category

49,210

Verified Award Winner

Verify Award Status for #183429

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Easy Plus Mea Faafefeteina Susu

O le Milk Easy Plus o se mea faafefeteina maualuga na mamanuina e Lavazza e tu'uina atu ai se cappuccino Italia moni i totonu o le aiga, e iai lona faiga puupuu, fa'apulou ona foliga, ma se feso'ota'iga faigofie e fa'aaoga e fa'avae mai i le masini Tabli. E ofoina atu ai le faafefeteina vevela ma le malulu, fa'atasi ai ma se ufiufi manino mo le mata'ituina o le aga'i atu ma le faigofie ona fufulu. O le oloa e iloga ona o lona fa'aogaina faigofie, mamanu malosi, ma le fa'aogaina o palasitika toe fa'aaogaina mai tagata fa'atau, a'o tausisia pea tulaga maualuga o le matagofie ma le lelei.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Milk Easy Plus Mea Faafefeteina Susu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Milk Easy Plus Mea Faafefeteina Susu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Milk Easy Plus Mea Faafefeteina Susu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging: Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology: main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge: Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow: Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents: Design patent/registered design
Image Credits: Lavazza