Identity Created by Consumer (ICC) Galuega Autu: Faiga Faasinomaga a Kamupani by Jone Aleksiunaite

Identity Created by Consumer (ICC) Galuega Autu: Faiga Faasinomaga a Kamupani by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2013

Identity Created by Consumer (ICC) Galuega Autu: Faiga Faasinomaga a Kamupani

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Galuega Autu: Faiga Faasinomaga a Kamupani

Tusitusiga o le Tusi: O le Faasinomaga na Faia e le Tagata Faatau o se faiga faasinomaga a kamupani faavevela na atiina ae mo se falemataaga faatufugaga faaonaponei. O le faiga o loo tuufaatasia ai se vaega tumau ma se vaega faavevela. O elemene faaataata faavae ma se seti lolomi e fausia ai le vaega tumau. O le vaega faavevela e fausia mai i faamaumauga na faia e tagata asiasi. O tagata asiasi taitasi e gaosia se faailoga totino ma se ata o se gaioiga. O nei elemene ona faaaogaina lea mo mea faamanatu, ata faaneenee ma se logotype faavevela o loo faaalia i luga o le upega tafailagi ma luga o mata i luga o polokalame numera. O mea faaataata na faia i le faaaogaina o ata "vector" ma vitio na puleaina.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Identity Created by Consumer (ICC) Galuega Autu: Faiga Faasinomaga a Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Identity Created by Consumer (ICC) Galuega Autu: Faiga Faasinomaga a Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Identity Created by Consumer (ICC) Galuega Autu: Faiga Faasinomaga a Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus