DuePiùTre – Più Che Hamburger Fa'asinomaga Va'aia by Laura Ferrario

DuePiùTre – Più Che Hamburger Fa'asinomaga Va'aia by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2017

DuePiùTre – Più Che Hamburger Fa'asinomaga Va'aia

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Apamemea Winner in Ata Fa'atusa Category

15,750

Verified Award Winner

Verify Award Status for #57055

Su'esu'e Auaunaga Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Fa'asinomaga Va'aia

O le DuePiùTre o se tamai bistrot e ofoina atu E le gata i Hamburgers, ae faʻapea foʻi le pastrami ma le pia e mafai ona moa, toe asia uma i mea fou ma mea moni Italia. Na filifilia le bulldog ona o le taimi o le Taua Muamua a le Lalolagi o le mascot a le Neivi a le Iunaite Setete, ma ona o le taifau fagafao a se tasi o paaga a le bistrot. Ina ia tauia le igoa fou o le nofoaga, o le mamanu e aofia ai se pulou kuka mo le bulldog ma se totogi e taumafai e faʻaalia le manatu o se faʻalapotopotoga e ofoina atu meaʻai i se auala saʻo.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai DuePiùTre – Più Che Hamburger Fa'asinomaga Va'aia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina DuePiùTre – Più Che Hamburger Fa'asinomaga Va'aia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. DuePiùTre – Più Che Hamburger Fa'asinomaga Va'aia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma