Fattoria il Gambero - Winery Fa'asinomaga Va'aia by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.
UʻameaAta Fa'atusa· 2017
Fattoria il Gambero - Winery Fa'asinomaga Va'aia
Client: Ferrariodesign
A' Design Award Uʻamea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Fa'asinomaga Va'aia
Fattoria il Gambero na tuʻuina o ia lava i luga o le maketi ma se faiga faʻamalosi ma faʻaonapo nei, ina ia faʻaleleia lona lava talafaasolopito, lea na amata mai i le 1880. O le mafuaʻaga lea o le faʻailoga o le stylized "G"; e fa'ailoa mai ai le lagona o le tu'u fa'ato'a tatala se fagu ma fa'atusaina le auala e tau atu i le kamupani. O le sans serif font e fa'aopoopoina ai le uiga o lenei fa'ailoga e le masani ai ma fa'afeso'ota'i ai lona tuana'i anamua e le mafai ona fa'alavelave i le taimi nei. O lanu e maua ai le ata atoa o se paʻi fou, ae o nisi uiga o taimi ua tuanaʻi o loʻo faʻasaoina, mo se faʻataʻitaʻiga, i totonu o le pepa faʻapipiʻi o le Brochure.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Fattoria il Gambero - Winery Fa'asinomaga Va'aia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Fattoria il Gambero - Winery Fa'asinomaga Va'aia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Fattoria il Gambero - Winery Fa'asinomaga Va'aia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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