Plants Trade Tusi Manatu Ma Le Pepa Lautele by Tsuyoshi Omori

Plants Trade Tusi Manatu Ma Le Pepa Lautele by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2019

Plants Trade Tusi Manatu Ma Le Pepa Lautele

by Tsuyoshi Omori

Client: Plants Trade

A' Design Award Ario Winner in Ata Fa'atusa Category

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Colors

The Design

About Plants Trade Tusi Manatu Ma Le Pepa Lautele

FUAFUAGA FUAFUAGA o se faʻasologa o se fou ma faʻataʻitaʻiina o faʻatusa o laʻasaga, lea na atiaʻe e fausia ai se fesoʻotaʻiga lelei i le va o tagata ma le natura nai lo mea faʻaleaoaoga. O le Plants Trade Concept Book na saunia e fesoasoani ia e malamalama i lenei fatufatu oloa. O le tusi, mamanuina i le tutusa tutusa ma le oloa, o loʻo faʻaalia ai e le gata ata ata ae o ni ata tulaga ese na musuia e le natura poto. Sili ona manaia, o ata e lolomiina ma le faaeteete e le laupepa, ina ia eseese uma ata i le lanu poʻo le fausaga, pei o laʻau masani.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Plants Trade Tusi Manatu Ma Le Pepa Lautele, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Plants Trade Tusi Manatu Ma Le Pepa Lautele e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Plants Trade Tusi Manatu Ma Le Pepa Lautele o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging: The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags: Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology: The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge: The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration: Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration: The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow: The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents: Copyrights belong to PLANTS TRADE, 2017
Team Members: Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits: Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.