Logotype SETMA Logotype by Mateus Matos Montenegro

Logotype SETMA Logotype by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2019

Logotype SETMA Logotype

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award Apamemea Winner in Ata Fa'atusa Category

15,444

Verified Award Winner

Verify Award Status for #85377

Su'esu'e Auaunaga Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Logotype

O le SETMA, o le vaega o tagata tafafao maimoa ma siosiomaga failautusi o Jijoca de Jericoacoara, o loʻo fai ma sui o le laugatasi laufanua ma tulaga masani o le aai, mai le Blue Lagoon, Serrote, the Pierced Stone, the Sea and the ikon Sunset on the Dunes. O le mamanu na tuʻufaʻatasia uma ia elemene i se feteʻenaʻi ma le faʻaaogaina o galu sine elemene lalaga, o loʻo fai ma sui o le tele o taimi, paleni ma le paleni i le va o mea uma faʻanatura matagofie ma le poto masani ua saunia e le taulaga, ua manatu ua matagofie a latou tagata nonofo ma le tele o tagata asiasi i le lalolagi atoa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Logotype SETMA Logotype, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Logotype SETMA Logotype e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Logotype SETMA Logotype e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro