Meat n Beer Ituaiga Mamanu by Mateus Matos Montenegro

Meat n Beer Ituaiga Mamanu by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2020

Meat n Beer Ituaiga Mamanu

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Apamemea Winner in Ata Fa'atusa Category

13,375

Verified Award Winner

Verify Award Status for #87395

Su'esu'e Auaunaga Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Ituaiga Mamanu

O le Meat n Beer o se faleoloa tele lea e faʻatau atu ai povi ma pia faʻapitoa. O le musumusuga mo le logo na sau mai le tuʻufaʻatasia o a latou oloa taua e lua. Mai ulu povi masani ma o latou nifo tusitusi, liua ma aulelei mamanu i totonu o se aso nei rustic uaea faʻavaomalo faʻavaomalo, fegalegaleai ai ma le isi vaega masani, le fagu pia. O le soʻoga o loʻo i se itu lelei ma faʻaletonu le avanoa, e manino ma matagofie i totonu o se faʻailoga e tasi o le tusitusiga ma le faʻatusa e fausia ai le ata e tasi. O le faʻataʻitaʻiga taʻalo ma faʻafefiloi se tuai sitaili Alamanuia vai ma se sili atu ona faʻaavanoa Tusitusiga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Meat n Beer Ituaiga Mamanu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Meat n Beer Ituaiga Mamanu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Meat n Beer Ituaiga Mamanu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro