Go Training Institution Fa'ailoga Tau Pisinisi by Seethink

Go Training Institution Fa'ailoga Tau Pisinisi by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2020

Go Training Institution Fa'ailoga Tau Pisinisi

by Seethink

Client: Seethink

A' Design Award Apamemea Winner in Ata Fa'atusa Category

10,777

Verified Award Winner

Verify Award Status for #89233

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Fa'ailoga Tau Pisinisi

O le Go Training Institution o se poloketi fa'ailoga va'aiga na fatuina mo se a'oga e a'oa'oina ai le ta'aloga laupapa Saina e ta'ua o le Go. O le fa'ailoga e fa'aaogaina ai fo'i ma manatu, o se manatu va'aiga e feso'ota'i ma le paleni o iai i le aganu'u o le Go. O le tusiata laina i le sitaili masani o le vaitusi ma le pulumu ua tu'ufa'atasia ma le fa'ata'ita'iga o le ta'alo Go. O elemene masani ua tu'ufa'atasia ma ata fou ma talavou e fetaui ma tamaiti. O mea lolomi e aofia ai kata igoa, pepa tusi ma kata a'oa'oga, na gaosia i le lolomi fa'atekonolosi ma le vaneina lasers. O le fa'amoemoe o le fa'alauiloaina fa'ata'atia o aganu'u Saina.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Go Training Institution Fa'ailoga Tau Pisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Go Training Institution Fa'ailoga Tau Pisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Go Training Institution Fa'ailoga Tau Pisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang