NYC Deal 99 Cent Store Fa'asinomaga o le Fa'aitulagi e Chi Hao Chang

O le mamanu NYC Deal 99 Cent Store Fa'asinomaga o le Fa'aitulagi e Chi Hao Chang o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2020

NYC Deal 99 Cent Store Fa'asinomaga o le Fa'aitulagi

na mamanuina e Chi Hao Chang

Tagata Fa'atau: School of Visual Arts

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #90132

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia NYC Deal 99 Cent Store Fa'asinomaga o le Fa'aitulagi

Ku Tesa: O le NYC Deal o se fa'asinomaga fa'aitulagi na fatuina mo se faleoloa 99 sene i le Aai o New York. O le fa'asinomaga e taula'i i se pepa fa'atau tau mautinoa ua fa'apipi'i i se tulimanu, e fa'amanatu mai ai le gaioiga tautau o pepa fa'atau tau e o'o atu i ai tagata fa'atau ma fa'amautu ai a'o le'i faitau. O le pepa fa'atau tau ua fa'agaugau e faia ai le tau e tasi o le 99 sene o le sao aupito manino lea o le fa'asinomaga. O elemene lagolago e fa'asino atu i oloa e fa'atau atu i totonu o le faleoloa. O mea lolomi e fa'aogaina ai le lolomi laser numera, a'o taga tote, ofu ma isi mea ie e fa'aogaina ai le lolomi sikirini mo vaili'i e mautu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai NYC Deal 99 Cent Store Fa'asinomaga o le Fa'aitulagi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina NYC Deal 99 Cent Store Fa'asinomaga o le Fa'aitulagi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. NYC Deal 99 Cent Store Fa'asinomaga o le Fa'aitulagi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Fua & Fa'apipi'i: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Fa'ailoga: Branding, Graphic Design, Identity, Logo, Poster
Tekonolosi Gaosiga: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Lu'itau o le Mamanu: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Su'esu'ega: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Fa'aosofia: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Umi o le Poloketi: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Fa'agasologa o Galuega: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.