Pleady Branding Faasinomaga o Peranti e Katsumi Tamura

O le mamanu Pleady Branding Faasinomaga o Peranti e Katsumi Tamura o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2020

Pleady Branding Faasinomaga o Peranti

na mamanuina e Katsumi Tamura

Tagata Fa'atau: Good Morning Inc

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #90561

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Pleady Branding Faasinomaga o Peranti

O le Pleady Branding o se polokalame o faasinomaga peranti na fatuina mo se kamupani gaosi tapu faapitoa. O le polokalame e aofia ai le igoa o le peranti, le logo o le peranti, teuina, upega tafailagi, tusi faamatalaga o oloa, ata tifaga o le peranti ma fale faafaasitepu mo fefaatauaiga. O le igoa e tuufaatasia ai upu play ma ready. O le fesootaiga e fausia i le upusii Tape or Lose ma se ata autu o se tamaitai tamoe, na maua mai i le laina e alu i totonu o le logo. O se lanu peranti samasama-lanumeamata e faailoa ai le taulaiga i tagata taaalo. O le puleaina o lanu e faatumauina ai le lanu o le peranti ina ia tutusa i luga o pepa, ata tifaga ma mata-matatioata.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Pleady Branding Faasinomaga o Peranti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Pleady Branding Faasinomaga o Peranti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Pleady Branding Faasinomaga o Peranti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Fua & Fa'apipi'i: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Fa'ailoga: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Tekonolosi Gaosiga: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Lu'itau o le Mamanu: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Fa'aosofia: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Umi o le Poloketi: PLEADY launched in July 2019.
Fa'agasologa o Galuega: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Sui o le 'Au: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida