Antme Faasinomaga a le Kamupani by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.
UʻameaAta Fa'atusa· 2020
Antme Faasinomaga a le Kamupani
Client: Ant:me
A' Design Award Uʻamea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #92227The Design
About Antme Faasinomaga a le Kamupani
O Antme o se polokalame faasinomaga a le kamupani na faia mo se kamupani e mamanuina ma faatau atu lavalava mo maile ma ofoina atu vasega mo ē e ona maile ma a latou maile pele. O le logo e tuufaatasia ai se tagata ma se maile o loo tusia e pei o se li'o, e faaalia ai le sootaga i le va o tagata ma maile. O le mamanu ua toe faia ma tuufaatasia e fausia ai ata e faalautele atu i le tele o ituaiga. O nei ata ua faaaogaina i le afifiga o oloa, mea faigaluega a le kamupani ma faasalalauga i luga o le Initaneti. O le faasinomaga o loo faamoemoeina e faaalia ai se uiga faauo faapea ma le tomai faapitoa o le kamupani.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Antme Faasinomaga a le Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Antme Faasinomaga a le Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Antme Faasinomaga a le Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Dimensions & Packaging
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tags
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Production Technology
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Design Challenge
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Research
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Inspiration
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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