The Moment Kalena 2020 by Xiutao Fu is a highly esteemed winner of the very prestigious 2020 A' Design Award Auro in Mamanu Ata Fa'atusa Competition Category.

AuroAta Fa'atusa· 2020

The Moment Kalena 2020

by Xiutao Fu

Client: Mattenai

A' Design Award Auro Winner in Ata Fa'atusa Category

62,060
Verified Award Winner
Verify Award Status for #93258

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Moment Kalena 2020

O le Kalena o le Taimi ua maua lona fa'aosofiaga mai le poto anamua o Fuaiupu Fa'ala Saina ma le Tusi a le Pulega i le Tusi Paia. E fa'atatau i le mafaufauina o le natura le nofo filemu o sosaiete fa'aonaponei ma fa'amanatu tagata e iloa tausaga ta'itasi ma tausisia le taimi nei. I lenei mamanu fou, ua lomia le masina i le ogatotonu o le itulau, ae o aso ua fa'atulagaina i luga o se pi fa'avaega. A'o ta'amilomilo aso ma pi i le itu sa'o fa'ata'amilo i le ogatotonu, e mogimogi fa'asolosolo—ona o le pepa manino—e fa'aalia ai le manatu fa'aupuga o le fa'avavau e aofia ai le faasologa o taimi nei.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai The Moment Kalena 2020, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina The Moment Kalena 2020 e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. The Moment Kalena 2020 e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimensions & Packaging: 185mm x 94mm x 46.5mm
Tags: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Production Technology: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Design Challenge: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Research: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiration: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Project Duration: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Operation Flow: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patents: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Team Members: Creative Director & Designer: Xiutao FU
Image Credits: Echo Chen, 2019