Mosaic Portrait Ata Tifaga by Cinch Culture Media

Mosaic Portrait Ata Tifaga by Cinch Culture Media is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2020

Mosaic Portrait Ata Tifaga

by Cinch Culture Media

Client: Cinch 浅葱

A' Design Award Ario Winner in Ata Fa'atusa Category

80,296

Verified Award Winner

Verify Award Status for #93881

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mosaic Portrait Ata Tifaga

Na tatalaina le ata tifaga "Mosic Potret" e fai ma ata taua. E faʻamatalaina lava le tala i se teine na sauaina i tulaga tau feusuaiga. White e masani lava ona i ai le faʻailoga o le oti ma le faʻailoga o le ola mama. O lenei pepa lautele o loʻo filifili e nana le savali o le "maliu" i tua o se teineititi filemu ma filemu lona tulaga, ina ia faʻailoaina le malosi o lagona i tua atu o le leoa. I le taimi lava e tasi, o le na mamanuina faʻapipiʻi mea taua ma faʻailo faʻailoga i totonu o le ata, mafua ai le tele o mafaufauga ma le sailia o ata tifaga galuega.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Mosaic Portrait Ata Tifaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Mosaic Portrait Ata Tifaga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mosaic Portrait Ata Tifaga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This film mainly tells the story of a girl who has been sexually assaulted. Based on the estrangement and living space of human beings, which has both realistic style and illusion metaphor. The creative core of the poster is to cover the head of the victim with a white cloth, White usually has the metaphor of "death", whether this "death" is reflected in the forced end of youth or other aspects. In the background of gecko and fallen glass bottle, there is water coming out, Daisy, goldfish, suggesting "violence, sex, virginity of a girl".
Dimensions & Packaging: 75x105cm
Tags: Movie,Poster,Inspiration,Design,Painting
Production Technology: Mainly use computer drawing software such as Photoshop to draw and create directly.The title of the film is handwritten font, scan the handwritten title to the computer for modification and adjustment.
Design Challenge: The most challenging obstacle is the compatibility of subjective thinking and commercial publicity. To overcome this difficulty, we need to further refine its core meaning, stand in the film project, the work itself, and the audience's multiple perspectives for in-depth thinking and integration, and get creative recognition and support.
Research: We integrate artistic elements and suggestive symbols into the poster, so that the content displayed in the poster will attract the public to have more in-depth aesthetic thinking, and continue the open interpretation and discussion of the film itself, so as to achieve the commercial effect of the film, and at the same time, provide the possibility for the diversified direction of the film poster display.
Inspiration: This art Film named Mosaic Portrait,as concept poster has been released.In a very metaphorical way mainly tells the story of a girl who has been sexually assaulted.I choose to use the quiet atmosphere to highlight a kind of violence and coldness.Create a sense of alienation through a painting style similar to Edward hopper.I choose to use behind a girl's quiet and gentle state to hint the information of "death" and make sharp contrast.To some extent, this "silent" emotion is more serious.
Project Duration: The project started in May 26 2019 in BeiJing and finished in June 16, 2019 in BeiJing. Released as a concept poster for the film on June 17, 2019 in BeiJing.
Operation Flow: We try different creative expressions. Visual presentation, metaphorical expression, aesthetic thinking, etc. So that the film can not only properly convey the content that it wants to express, but also broaden the breadth of expression horizontally, trigger thinking and discussion, while achieving the commercial purpose, attract more deep-seated aesthetic thinking, and provide more possibilities for the diversified display of movie posters.
Team Members: Xiaomeng Sun
Yuzhe Fu
Wenwen Sun
Yang Liu
Kefan Chen