Terark Mamanu o le Faasinomaga Vaaia e Tong Wen

O le mamanu Terark Mamanu o le Faasinomaga Vaaia e Tong Wen o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2020

Terark Mamanu o le Faasinomaga Vaaia

na mamanuina e Tong Wen

Tagata Fa'atau: Tong Wen

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #93931

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Terark Mamanu o le Faasinomaga Vaaia

Terark o se faasinomaga vaaia na mamanuina mo se kamupani tekonolosi e tuuina atu auaunaga faagaioia o faamaumauga tetele (big data). O le mamanu e faavae i luga o se dot matrix ua tuufaatasia ma le tele o lanu felafolafo (gradient). O togi (dots) ua fesootai lelei e fausia ai le mataitusi T, o le mataitusi muamua o le igoa o le kamupani. Sa saunia le tele o shaders felafolafo, ina ia mafai ai ona fetuutuunai le faasinomaga mo le tele o faaaogaga. Sa saunia foi se fonti masani (custom font) ma se mamanu togi (dot pattern) mo le faaaogaina i lomiga ma isi mea faaoga. O le faasinomaga sa faaaogaina i tusi faamatalaga (brochures), tusi faamaumauga a tausaga (yearbooks), pepa igoa (name cards) ma fagu vai.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Terark Mamanu o le Faasinomaga Vaaia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Terark Mamanu o le Faasinomaga Vaaia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Terark Mamanu o le Faasinomaga Vaaia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Fua & Fa'apipi'i: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Fa'ailoga: Technology, branding, identity, logo, font
Tekonolosi Gaosiga: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Lu'itau o le Mamanu: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Su'esu'ega: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Fa'aosofia: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Umi o le Poloketi: This project took 3 month from end to end. Main design part was done in San Francisco.
Fa'agasologa o Galuega: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.