Regeneration Faʻafeiloaʻi ma Faʻaʻau Vaʻaia mo Faʻaaliga by Weiquan Long

Regeneration Faʻafeiloaʻi ma Faʻaʻau Vaʻaia mo Faʻaaliga by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2020

Regeneration Faʻafeiloaʻi ma Faʻaʻau Vaʻaia mo Faʻaaliga

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Regeneration Faʻafeiloaʻi ma Faʻaʻau Vaʻaia mo Faʻaaliga

O le Toe Faʻafouina o se faʻaʻau vaʻaia mo se faʻaaliga faʻaaliga i le natura na faia mo se faʻaaliga faʻatufugaga o le siʻosiʻomaga e faʻavae i pusa pepa mafiafia (cardboard boxes). O le faʻaaliga o se vaega o se faasologa o faʻaaliga e fesoʻotaʻi ai le puipuiga o le siʻosiʻomaga ma faatufugaga. O se faʻailoga koma (comma) na faʻaaogāina e fai ma elemene vaʻaia autū, ona o le koma e faʻailoa mai ai le mālōlō ma le amataga fou. O le koma o loʻo tuʻu i luga o se fanua lanumeamata, e faʻatatau i le taamilosaga o le toe faʻaaogāina (recycling). O pepa lanumeamata ma paʻu pepa (paper skin) na faʻaaogāina i le mamanu. O le faʻailoga koma e faʻaaogā foi i luga o pepa faʻasalalau (brochures), mitiafu (T-shirts), ma teuga afifi (packaging).

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Regeneration Faʻafeiloaʻi ma Faʻaʻau Vaʻaia mo Faʻaaliga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Regeneration Faʻafeiloaʻi ma Faʻaʻau Vaʻaia mo Faʻaaliga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Regeneration Faʻafeiloaʻi ma Faʻaʻau Vaʻaia mo Faʻaaliga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is one of a series of Environmental Protection and Arts exhibitions. Regeneration is an environmental art exhibition based on cardboard boxes. The comma is a symbolic element for both a pause and a start, so it is used visually and on brochures, T-shirts and packaging. The color and green of the cartons reflect the purpose of the exhibition and the concept of environmental protection.
Dimensions & Packaging: DIMENSION: 210mm x 190mm x 24mm
Tags: Environmental Protection + Arts / Exhibition + Visual/Recycling
Production Technology: Green paper
The paper skin
Design Challenge: We plan Environmental Protection + Arts series of exhibitions, hoping to explore the concept of environmental protection of contemporary art works by different artists, convey environmental issues through art, and call people's attention to environmental protection. Finding such artists and art forms, and then designing them to show the intent of the exhibition, is a challenge.
Research: The Chinese government attaches great importance to environmental protection, and the project is supported by the publicity and education center of the Guangdong provincial environmental protection department. It uses the artistic form dissemination environmental protection consciousness, calls on the public to join the action, causes the environmental protection propaganda to get the dissemination.
Inspiration: It comes from the thinking of the exhibition planning of Environmental Protection and Arts, an exhibition of works created through paper skins, cartons and so on. A comma, which is connected before and after a sentence, is both an end and a beginning. It expresses the ecological phenomenon of recycling.
Project Duration: June 2017 Guangzhou, China
Team Members: Weiquan Long/Xueqiong Guo