Another Japan Yamagata '' Upega Tafaʻilagi by Tsutomu Tojo

Another Japan Yamagata '' Upega Tafaʻilagi by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Upega Tafailagi Competition Category.

ApamemeaUpega· 2020

Another Japan Yamagata '' Upega Tafaʻilagi

by Tsutomu Tojo

Client: Takamiya Hotel Group

A' Design Award Apamemea Winner in Upega Category

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Colors

The Design

About Another Japan Yamagata '' Upega Tafaʻilagi

Se ata vaaia o le masani Iapani Zen agaga ma fale talimalo o aso nei. E sili atu ona faigofie le faʻalauiloaina o le apili a se faletalimalo '' upega tafaʻilagi faʻaaogaina ata nai lo le faʻamatala auiliili, lea e latalata ile Zen Mind. O nei '' upega tafaʻilagi e i ai naʻo le faʻalauiloaina o le matagofie o le faletalimalo. Afai e te faʻaaluina i lenei '' upega tafaʻilagi, e mautinoa lava e te manaʻo e asiasi i Yamagata.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Another Japan Yamagata '' Upega Tafaʻilagi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Another Japan Yamagata '' Upega Tafaʻilagi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Another Japan Yamagata '' Upega Tafaʻilagi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.