Amsalem Leisure Upega tafailagi by Dana Freud

Amsalem Leisure Upega tafailagi by Dana Freud is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Upega Tafailagi Competition Category.

UʻameaUpega· 2020

Amsalem Leisure Upega tafailagi

by Dana Freud

Client: Dana Freud

A' Design Award Uʻamea Winner in Upega Category

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Verified Award Winner

Verify Award Status for #95866

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amsalem Leisure Upega tafailagi

O le Amsalem Leisure ose upega tafailagi femalagaaiga faʻafetaui na faia mo le fuafuaina o taʻaloga faʻamalolo. O le faiga o le sipoti e mafai ai e tagata faʻaaoga ona faʻatulaga vaalele, faletalimalo, auaunaga lisi taavale ma mea maimoa lata ane. O se pasi saili tele ma le mataitusi tulaga ese ma ata faʻatusa faʻapitoa e liua ai se vaega faʻagaoioi i se vaega autu o le mamanu. O le faʻasologa faceted ma le faʻamamā faʻagaoioi e fesoasoani i tagata asiasi e vave maua ma suʻesuʻe nofoaga faʻamalolo. O ata filifilia ma le malamalama mafanafana e fatuina ai se siʻosiʻomaga fiafia mai. O le faʻatulagaga e faʻafetaui otometi i le tele o le lau ma masini uma.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Amsalem Leisure Upega tafailagi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Amsalem Leisure Upega tafailagi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Amsalem Leisure Upega tafailagi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Dimensions & Packaging: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Tags: tourism design, UI, UX, website design, vacation
Production Technology: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Design Challenge: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Research: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inspiration: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Project Duration: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Operation Flow: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.