WiseTribe Education Primary Function: Faʻasinomaga Vaʻaia by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2020

WiseTribe Education Primary Function: Faʻasinomaga Vaʻaia

by Somethink Brand

Client: WiseTribe education

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Primary Function: Faʻasinomaga Vaʻaia

WiseTribe Education o se faʻasinomaga vaʻaia na faʻatulagaina mo se faʻalapotopotoga aʻoga e tautua i tamaiti mai le fanau mai seʻia oʻo i le sefululua tausaga le matua. O le igoa faʻa-Saina o le pisinisi o le weisi e faʻalogo pei o le upu faʻa-Peretania o le wise, lea e iai foʻi le uiga o le mafaufau. O le faʻasinomaga e faʻaaogaina ai tuʻufaʻatasiga o lanu malolosi ma ata fesoasoani e faʻaali ai le saʻolotoga ma le mafaufau fatufatuaʻi. O tagata faʻataʻitaʻi, e aofia ai se tagata o le atunuʻu, se tainoserota, se laau atamai ma se paneta, e fesoasoani i tamaiti e fesootaʻi atu i le faailoga. O le faʻasinomaga o loʻo faʻaaogaina i pepa faʻasalalau, faʻataʻitaʻiga o ala faʻasalalau lautele, pepa pisinisi, teutusi ma pine.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai WiseTribe Education Primary Function: Faʻasinomaga Vaʻaia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina WiseTribe Education Primary Function: Faʻasinomaga Vaʻaia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. WiseTribe Education Primary Function: Faʻasinomaga Vaʻaia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.