Route Ala by Adao Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2020

Route Ala

by Adao Liu

Client: Personal Project

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #97908

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Colors

The Design

About Route Ala

O Ala o se lau fa'asalalau na faia e fai ma poloketi tusitusiga i le a'oga. Sa faia se su'esu'ega i totonu o le taulaga e pu'e ai ata moni o mataitusi. Na filifilia se tusitusiga lima matagofie na maua i luga o se ta'avale, e fai ma faamafanafanaga. O le ta'ilua o laina na tu'u e peni fa'ailoga i luga o le foliga pupula, o loo fausia ai le gagana vaaia autu o le lau fa'asalalau. O le igoa Ala e faasino atu i le ata fa'amafanafanaga, lea na pue mai i totonu o se ta'avale o feoai, ma i laina e lua, lea e faamanatu mai ai togavao na totoe i tua o uili. O le lau fa'asalalau mae'a e fa'aalia ai le gaioiga ma le itu e ala i ai.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Route Ala, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Route Ala e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Route Ala e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Inspiration: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Read the Press Release