Project Yellow Faalauiloa Ituaiga by Yu Chen

Project Yellow Faalauiloa Ituaiga by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2020

Project Yellow Faalauiloa Ituaiga

by Yu Chen

Client: Hubei University of Technology

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #98980

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow Faalauiloa Ituaiga

Polokalama Yellow is a auiliiliga o le Art Project e fausia ai le ata vaaia o mea uma o Yellow. E tusa ai ma le faʻaaliga manino, o faʻaaliga tele i fafo o le a faia i totonu o taulaga eseese, ma o se faʻasologa o aganuu ma mea fou fatuga o le a gaosia i le taimi e tasi. I le avea ai o se IP vaʻaia, o le Project Yellow o loʻo iai se tulaga faʻaalia ata vaʻaia ma se ata lanu malosi e fausia ai se autasi o le faʻaaliga manino, e avea ai tagata ma mea e le mafaagaloina. E fetaui lelei mo le lapoʻa tele i luga o le initaneti ma fafo atu fefaʻatauaiga, ma le gaosiga o vaʻaiga o mea e vaʻaia, o se tulaga ese le poloketi fausaga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Project Yellow Faalauiloa Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Project Yellow Faalauiloa Ituaiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Project Yellow Faalauiloa Ituaiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen