Hak Hi Kong O Le Faamautu O Le Taulaga by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong O Le Faamautu O Le Taulaga by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2020

Hak Hi Kong O Le Faamautu O Le Taulaga

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong O Le Faamautu O Le Taulaga

O le fautuaga o loʻo faʻaogaina ni manatu se tolu e toe fausia le CI system mo Yong-An Fishing Port. O le mea muamua o se logo fou na fatuina ma faʻapitoa mea vaaia mai fafo mai faʻaleaganuʻu uiga o le alalafaga Hakka. O le isi laasaga o le toe suʻesuʻeina o faʻafiafiaga o mea na tutupu, ona fatuina lea o ni mascot mataitusi e faʻatusa ma faʻaavanoa i latou i ni mea fou mo le taʻitaʻiga o turisi i totonu o le uafu. Ae mulimuli ane, fuafua le iva nofoaga i totonu, siosiomaga ma faʻafiafiaga gaioiga ma meaʻai suamalie.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Hak Hi Kong O Le Faamautu O Le Taulaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Hak Hi Kong O Le Faamautu O Le Taulaga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Hak Hi Kong O Le Faamautu O Le Taulaga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang