UltiSante Brand Identity Chinangwa Chikuru: Muzvina weBhurangi by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2020

UltiSante Brand Identity Chinangwa Chikuru: Muzvina weBhurangi

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About UltiSante Brand Identity Chinangwa Chikuru: Muzvina weBhurangi

Zvinyorwa zveBhuku: UltiSante muzvina webhurangi wakagadzirirwa chigadzirwa chehutano chinobva mutsvakurudzo yakareba yekiriniki. Muzvina uyu unoratidza utungamiriri hwesainzi pamwe nekuchengetedzwa kwevanhu. Girini inosanganiswa negireyi rakadzama kuratidza utsva neechiedza cheupenyu. Ruvara rwegirini runoonekwa rwuchibva mukati megireyi rakadzama, richiratidza chinhu chikuru mune chigadzirwa. Zvishongo zvegoridhe zvinowedzera kuremekedzeka, uye kuchinja kweruvara (gradient) kunoratidza fambiro iri kuenderera mberi yekusvika kuhutano hwakanaka. Muzvina uyu unoshandiswa pane envelopu, chiedza, madziro uye bhuku rezvigadzirwa (catalog).

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne UltiSante Brand Identity Chinangwa Chikuru: Muzvina weBhurangi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. UltiSante Brand Identity Chinangwa Chikuru: Muzvina weBhurangi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. UltiSante Brand Identity Chinangwa Chikuru: Muzvina weBhurangi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
Dimensions & Packaging: Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm
Tags: Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
Production Technology: At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
Design Challenge: Balance among feelings of human care, the nature and innovation
Inspiration: "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
Project Duration: The project started in May 2019 and finished in Oct 2019 in Taiwan.
Operation Flow: The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Director: Jiunguo Yu
Designer: Huiyu Zhuang
Image Credits: Jblossom Branding Consultancy Co., Ltd