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Daikure Brand Identity Chinangwa Chikuru: Bhirodhi by JBBC Branding Consultancy

Daikure Brand Identity Chinangwa Chikuru: Bhirodhi by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Kushambadzira, Kutengesera neKutaurirana Competition Category.


BronziKushambadzira· 2020

Daikure Brand Identity Chinangwa Chikuru: Bhirodhi

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Mubairo weBronzi we A' Design Award Winner in Kushambadzira Category

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The Design

About Daikure Brand Identity Chinangwa Chikuru: Bhirodhi

Rondedzero Yebhuku: Daikure Brand Identity ibhirodhi rakagadzirwa remakambani ekuJapan anoshanda mubhindauko rehuindasitiri huru. Vashandi chaivo vekambani ndivo vanoonekwa semamodhero. Maziso akajeka uye akasimba anoratidza kutarisisa uye unyanzvi hwebasa. Kumira kwemamodhero kunoratidza ushingi mubasa ravo. Kutaridzika kwezviso kunoratidza ruzivo rwenguva refu uye kuvimbika. Musiyano uripo pakati pechiedza chakajeka nebhuruu rakadzama unotsigira kukosha kwebrand kwekuve nehunyanzvi, kutarisisa zvakadzama, uye unyanzvi hwebasa. Mifananidzo yacho yakagadzirirwa kutakura simba rakasimba uye rakasimba.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Daikure Brand Identity Chinangwa Chikuru: Bhirodhi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Daikure Brand Identity Chinangwa Chikuru: Bhirodhi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Daikure Brand Identity Chinangwa Chikuru: Bhirodhi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags
Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology
The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge
One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research
Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration
"Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits
Jblossom Branding Consultancy Co., Ltd

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