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Ugly Monster Chisimbiso Chepopsicle by JBBC Branding Consultancy

Ugly Monster Chisimbiso Chepopsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.


BronziPakejingi· 2020

Ugly Monster Chisimbiso Chepopsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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The Design

About Ugly Monster Chisimbiso Chepopsicle

Ugly Monster ndicho chisimbiso chechigadzirwa chepopsicle chinogadzirwa kuTaiwan. Dhizaini iyi inoratidza mumwe munhu wakaita chimbo cheruvara rwakasvibirira, wakafuma kubva paguava, muchero unokura mudhorobha reYanchao. Ruvara rwakasvibirira runopa mumufananidzo uyu kutaridzika kwakanaka uye kwakasimba. Muviri neitsoka zvine chiyero chisina kuenzana, uye mumufananidzo uyu haana maoko, saka chimiro chake chinotaridzika chichisetsa. Chisimbiso ichi chine upamhi hunosvika 70mm, urefu hunosvika 195mm, uye kukwirira kunosvika 20mm. Chinangwa ndechekukurudzira chigadzirwa uye kuisa pfungwa padhorobha diki iri nevarimi varo.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Ugly Monster Chisimbiso Chepopsicle, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Ugly Monster Chisimbiso Chepopsicle inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Ugly Monster Chisimbiso Chepopsicle inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging
Width 70mm x Length 195mm x Height 20mm
Tags
Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology
"Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration
As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration
The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow
The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members
Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits
Jblossom Branding Consultancy Co., Ltd.

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