Hmp Chinongedzo Chekuzivikanwa by Fanny De Bray

Hmp Chinongedzo Chekuzivikanwa by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2021

Hmp Chinongedzo Chekuzivikanwa

by Fanny De Bray

Client: Made for you

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Colors

The Design

About Hmp Chinongedzo Chekuzivikanwa

HMP chinongedzo chekuzivikanwa chakagadzirirwa boka rinoita basa rekugadzira michina. Chiratidzo (logo) chinoratidza simba rekambani uye chinojekesa kutaurirana kwayo. Mavara akaumbwa nenzira imwechete inoshandiswa neboka pakudhindisa zvinhu zvavo. Zvikara-kara (sketches) nezvirongwa zvehunyanzvi zviri kumashure zvinoratidza rutsigiro rwepasi rose rwunopiwa neHMP. Nzvimbo imwe neimwe yehunyanzvi inoratidzwa nechiratidzo chemufananidzo (pictogram) uye ruvara rwakasarudzika, zvakasarudzwa pamwe nemutengi kuti zvijekese masevhisi akasiyana-siyana. Chinongedzo ichi chakagadziriswa kuti chishande pane zvematekinoroji (digital) uye zvakadhindwa, zvinosanganisira makadhi ebhizinesi, mapepa ane musoro (letterhead) uye mafoda.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Hmp Chinongedzo Chekuzivikanwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Hmp Chinongedzo Chekuzivikanwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Hmp Chinongedzo Chekuzivikanwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez