Goridhe Chiitiko · 2021
Lays Signature Ruzivo rweMhando yePop-Up
by PepsiCo Design and Innovation
- Mubairo weGoridhe we A' Design Award 2021 in Chiitiko
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 96,677
- Verification code 61C1B8AAF7 · Verify this award
Colors
About Lays Signature Ruzivo rweMhando yePop-Up
Lays Signature iruzivo rwemhando yepop-up rwakagadzirwa ruchitenderedza machipisi embatatisi. Ruzivo urwu runoitirwa panzvimbo dzenguva pfupi mukati mevatengesi vapamusoro, uko bhawa remachipisi remixology rinoshanda sechikuva chidiki. Vashanyi vanoona mutambo unoitwa vakatarisa umo maflavour akasiyana anogadzirwa nemaoko pamberi pavo. Mafambisirwo emitambo uye anobata pfungwa dzakawanda anofungazve nzira iyo machipisi anopiwa, anoravidzwa uye anogovaniswa nayo. Chinangwa ndechekusvika kuvatengi vechidiki vanokoshesa ruzivo rwechokwadi uye kugovana panzvimbo dzemagariro. Chikamu chekutanga chakaratidzwa muchitoro chikuru cheLane Crawford.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Lays Signature Ruzivo rweMhando yePop-Up, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Lays Signature Ruzivo rweMhando yePop-Up inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lays Signature Ruzivo rweMhando yePop-Up inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
