LIFEWTR S8 Unconventional Canvas Kupakwa kweMvura Yemumabhodhoro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.
GoridhePakejingi· 2021
LIFEWTR S8 Unconventional Canvas Kupakwa kweMvura Yemumabhodhoro
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category
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The Design
About LIFEWTR S8 Unconventional Canvas Kupakwa kweMvura Yemumabhodhoro
LIFEWTR Series 8 Unconventional Canvas idhizaini yekupaka bhodhoro yemhando yepamusoro yemvura. Rebhuru rebhodhoro rinoshanda sekanivhasi yevanyanzvi vehunyanzvi vachiri kusimukira, saka kupakwa uku kunoshanda senzvimbo yekunwa mvura uye yekufemerwa. Series 8 inoratidza basa revanyanzvi vatatu mukupenda, kuveza uye mabasa papepa, kusanganisira kuongorora nhoroondo dzakasiyana umo vakadzi veganda dema vachiiswa munyaya dzetsika nemagariro. Hunyanzvi uhwu hunofambiswa kuburikidza nekutaurirana kwebhurendi, muzvitoro uye pazviitiko zvinoitwa pachena, zvichipa vanyanzvi vakaratidzwa mukana wekusvika pasi rese.
The Recognition
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne LIFEWTR S8 Unconventional Canvas Kupakwa kweMvura Yemumabhodhoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. LIFEWTR S8 Unconventional Canvas Kupakwa kweMvura Yemumabhodhoro inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. LIFEWTR S8 Unconventional Canvas Kupakwa kweMvura Yemumabhodhoro inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
- Tags
- Packaging, Beverage
- Inspiration
- LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
- Team Members
- PepsiCo Design & Innovation
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