Goridhe Pakejingi · 2021
Lipton Avant Garde Special Art Edition Kupakwa kweGaba reZvinwiwa
by PepsiCo Design and Innovation
- Mubairo weGoridhe we A' Design Award 2021 in Pakejingi
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 31,193
- Verification code A8C7C96D37 · Verify this award
Colors
About Lipton Avant Garde Special Art Edition Kupakwa kweGaba reZvinwiwa
Lipton Avant Garde Special Art Edition muunganidzwa wemagaba madiki etii inotonhorera. Gaba rimwe nerimwe rinotakura 250 ml uye rakareruka nyore kutakura, uye chimiro ichi ndiro gaba diki rekutanga muchikamu chetii inotonhorera muRussia. Mifananidzo yacho inotorwa kubva kumafambiro eunyanzvi hweRussian Avant Garde, anosanganisira Suprematism, Abstractionism neCubo Futurism. Magadzirirwo akasiyana anobatanidzwa nemanakiro epichisi, remoni netii yegirini. Muunganidzwa uyu unotengeswa muRussia chete. Chinangwa ndechekuita kuti mhando iyi ionekwe pasherefu muchikamu chizere nemakwikwi.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Lipton Avant Garde Special Art Edition Kupakwa kweGaba reZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Lipton Avant Garde Special Art Edition Kupakwa kweGaba reZvinwiwa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lipton Avant Garde Special Art Edition Kupakwa kweGaba reZvinwiwa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
