Goridhe Pakejingi · 2021
Game Fuel Kupakwa kweZvinwiwa
by PepsiCo Design and Innovation
- Mubairo weGoridhe we A' Design Award 2021 in Pakejingi
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Kupakwa kweZvinwiwa
Game Fuel ipakeji yechinwiwa chesimba cheshanduro yakakosha yakagadzirirwa mhando yeAdrenaline Rush kuRussia. Dhizaini iyi inopemberera tsika yemitambo yemagetsi ne-e-sports. Chiratidzo chikuru cheA chiri pagaba chakashandurwa kuita suo remavara akasiyana-siyana rinokoka mutengi kupinda munharaunda itsva yemutambo uye rinogadzira manzwiro ekunyura zvishoma nezvishoma. Dhizaini iyi inobva pakupaka ichisvika kuruzivo rwakakura rwemhando. Chinangwa chakataurwa chaive chekubvisa nharaunda yevatambi kubva mumafungiro asina kunaka nekupa vatambi simba nechivimbo chekuita zvakasimba.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Game Fuel Kupakwa kweZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Game Fuel Kupakwa kweZvinwiwa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Game Fuel Kupakwa kweZvinwiwa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
